Opening For Marketing and Branding Officer (MBO)

Experience: 7-12 years

Location: Delhi/NCR

Job description - Roles and Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the companys business objectives and growth plans.
• Lead and drive the development and execution of the company's brand strategy to ensure it reflects the companys vision, mission, and goals. Work closely with management to create marketing campaigns & product distribution in the market.
• Lead digital marketing initiatives including social media, email marketing, and content marketing to generate leads and increase brand engagement.
• Oversee the development and execution of brand strategy, ensuring consistency across all communication channels.
• Position the company as a trusted brand in banking and financial services through strategic campaigns and PR initiatives.
• Conduct market research on timely basis.
• Utilize analytics and metrics to measure the success of marketing efforts and continuously improve strategies.
• Collaborate with senior executives and department heads to align marketing objectives with organizational goals.
• Work closely with sales, product, and customer service teams to ensure alignment and seamless execution of strategies.
• Monitor the effectiveness of marketing campaigns and adjust strategies as needed to optimize results.
• Write and distribute press releases, ensuring they are timely, newsworthy, and align with the companys messaging and goals
• Track and report on media coverage of the company, including news articles, interviews, and social media mentions.

Preferred candidate profile

• Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Certifications in Digital Marketing, Branding, or Advertising
• Experience in brand strategy, content creation, and campaign management.
• Creative, detail-oriented, and adaptable with strong communication, project management, and collaboration skills.

Qualification - MBA/PGDM in Advertising/Mass Communication, Marketing

For any query feel free to connect @

• nirmit.singh@informerics.com
• kanika.negi@informerics.com
• hrd@informerics.com
• sumeet.chhibber@infomerics.com