Tuesday, February 28 2023

In common parlance, hospitality implies ‘the friendly and generous reception and entertainment of guests, visitors, or strangers. The hospitality industry encompasses a large umbrella industry that contains several different divisions of businesses.  Such divisions include air and land travel, hotel, food and beverage, entertainment-movies/theatre/sports and tourist attractions.

While the concept of Atithi Devo Bhava or the ‘guest is god’ has been central to India, the accent on hospitality did not receive adequate attention till the early 2000s. This was completely unacceptable because the wonder that is India has attractions to offer from enchanting snow-capped mountains to desserts, from plateaus to ocean beaches, from Kashmir to Kanyakumari, from Guhar Moti to Kibithu and from places of great religious to spiritual significance (e.g., Puri, Varanasi, Tirupati and Shirdi). This is why Martin Luther King justifiably maintained “to other country, I may go as a tourist. But to India I come as a pilgrim”.

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